(What I’m thinking)︎︎︎

“When the power of love overcomes the love of power, the world will know peace.”

–– Jimi Hendrix

Résumé (upon request)


























#eye #eye



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Evereden’s Kids Color Collection ︎

New product line launch for Evereden’s new collection of kids makeup made with non-toxic, clean and safe ingredients, including kids face paint crayons, nourishing lip oils, and kids makeup sets. Non-toxic and vegan kids face crayons and nourishing lip oils let them color their creativity. Non-toxic and vegan kids face crayons and nourishing lip oils let them color their creativity.


Campaign | Video Editing 





Godzilla: Asian American Arts Network ︎ 

A maximalist approach to an epic archive. “Dot-matrix printouts and vintage Mac fonts abound, and the newsletter echoes the scrapbook-y style of the zine culture of the time. Arranged chronologically ... the book provides copious documentation of how Godzilla grew in size and impact, long before the days of social media.” —Geeta Dayal, 4 Columns
        

Print | Book





Nike x G-Dragon︎ 

G-Dragon, affectionately known as the "King of K-Pop," has received the smart casual memo – and fully understood the assignment.

The influence of G-Dragon shouldn't be overlooked – the artist debuted in 2006 as part of the South Korean K-Pop group, Big Bang, which went on to be one of the top-selling boy bands in the world.

Beyond the music, he's known for his bold style and proximity to the fashion industry, making him a natural choice to collaborate with the world's leading sportswear brand – Nike.
   
Art Direction | Motion Design





Electronic Entertainment Expo ︎ 

E3, also as known as the electronic Entertainment Expo. It is one of the most significant video game events which many developers, publishers, and players. Video games are a medium of the medium. This project aims to create a new identity that demonstrates the unitary and inclusive culture of video games.

   
Brand Identity




The New Reality ︎ 

Ludwig Wittgenstein once said, “The limits of my language mean the limits of my world.” He pointed out that our reality limits us. For example, Mantis Shrimp eye contains 12 color receptors, while humans and most animals use three color-receptors to see the light spectrum. We are unable to describe a color that we have never seen. Our world limits our cognition, and so does our creativity. However, what about in another reality? A place we longer trapped by forms and no longer need to follow the law of physic. In that case, what can graphic design be?




Exploration | 3D Motion | Book Design (WIP)