Nike x G-Dragon︎
G-Dragon, affectionately known as the "King of K-Pop," has received the smart casual memo – and fully understood the assignment.
The influence of G-Dragon shouldn't be overlooked – the artist debuted in 2006 as part of the South Korean K-Pop group, Big Bang, which went on to be one of the top-selling boy bands in the world.
Beyond the music, he's known for his bold style and proximity to the fashion industry, making him a natural choice to collaborate with the world's leading sportswear brand – Nike.
G-Dragon, affectionately known as the "King of K-Pop," has received the smart casual memo – and fully understood the assignment.
The influence of G-Dragon shouldn't be overlooked – the artist debuted in 2006 as part of the South Korean K-Pop group, Big Bang, which went on to be one of the top-selling boy bands in the world.
Beyond the music, he's known for his bold style and proximity to the fashion industry, making him a natural choice to collaborate with the world's leading sportswear brand – Nike.
Art Direction | Motion Design