(What I’m thinking)︎︎︎

“When the power of love overcomes the love of power, the world will know peace.”

–– Jimi Hendrix

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Nike x G-Dragon︎ 

G-Dragon, affectionately known as the "King of K-Pop," has received the smart casual memo – and fully understood the assignment.

The influence of G-Dragon shouldn't be overlooked – the artist debuted in 2006 as part of the South Korean K-Pop group, Big Bang, which went on to be one of the top-selling boy bands in the world.

Beyond the music, he's known for his bold style and proximity to the fashion industry, making him a natural choice to collaborate with the world's leading sportswear brand – Nike.
   
Art Direction | Motion Design